‘Lifeline is the Northern Ireland crisis response helpline service for people who are experiencing distress or despair. No matter what your age or where you live in Northern Ireland.’
A simple, flexible campaign that makes people realise Lifelife is there for them: no matter what they like to drink, no what paper they like to read, no matter how big or small their problem.
Many people feel their worries are too small to call such a help-line. This is not the case. Whether something is bringing you down or you’re concerned about someone else, you have the same time dedicated to you as anyone.
It avoids stigmas, does not play on stereotypes, and is flexible and cheap enough to reproduce in almost all circumstances.
Lifeline is there for anyone. No matter what.
